"FAILING TO PREPARE IS PREPARING TO FAIL."
(Legendary UCLA Basketball Coach John Wooden)
If you prepare the right way, you'll never again have the “stomach-sinking” feeling that you’ve been taken advantage of when you buy or lease a new vehicle. You'll take total control of the negotiating process the smart way, with the unique and empowering Fighting Chance information package, which we can email, snail mail or FedEx to you.
# CUSTOMERS ENLIGHTENED NATIONALLY THROUGH 12-31-11: 118,181
HOW DO THOSE CUSTOMERS FEEL ABOUT US?
Check the reports in the "Testimonials" button on the upper left and see why more than half of our orders now come from previous customers and their referrals to friends & relatives. You won't find any other auto information website with feedback like this.
SAME-DAY EMAIL DELIVERY WEEKDAYS
Weekday orders received by 3:00PM Pacific time are sent the same day. Late Friday and weekend orders typically go out Monday. But Mr. Bragg will be working periodically throughout this weekend to email late Friday, Saturday and Sunday orders to customers who want to move aggressively in the last two days of January, the year's lowest sales month.
THERE SHOULD BE EXTRA NEGOTIATING LEVERAGE ON MONDAY, THE 30TH, WHEN SHOWROOMS WILL BE EMPTY AND DEALERS TEND TO BE MORE FLEXIBLE ON TRANSACTION PRICES. IF YOU CAN DEVOTE THE MONDAY-TUESDAY TIME TO THE PROCESS, YOU MIGHT END UP WITH THE MONTH'S BEST DEALS.
Auto dealerships are sales-driven businesses, and they've all got monthly sales goals — always trying to beat last month or the same month last year, and often striving to reach an automaker’s total monthly sales target that earns them a big bonus if they succeed. As they come up against the last few days of the month, dealers get more nervous about reaching their targets and deal more aggressively on pricing.
Q: WHAT MAKES US BETTER THAN THE OTHER AUTO INFO SITES?
A: THREE UNIQUE STRENGTHS WHICH ARE MAJOR CONSUMER BENEFITS.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
(Legendary UCLA Basketball Coach John Wooden)
# CUSTOMERS ENLIGHTENED NATIONALLY THROUGH 12-31-11: 118,181
HOW DO THOSE CUSTOMERS FEEL ABOUT US?
Check the reports in the "Testimonials" button on the upper left and see why more than half of our orders now come from previous customers and their referrals to friends & relatives. You won't find any other auto information website with feedback like this.
SAME-DAY EMAIL DELIVERY WEEKDAYS
Weekday orders received by 3:00PM Pacific time are sent the same day. Late Friday and weekend orders typically go out Monday. But Mr. Bragg will be working periodically throughout this weekend to email late Friday, Saturday and Sunday orders to customers who want to move aggressively in the last two days of January, the year's lowest sales month.
THERE SHOULD BE EXTRA NEGOTIATING LEVERAGE ON MONDAY, THE 30TH, WHEN SHOWROOMS WILL BE EMPTY AND DEALERS TEND TO BE MORE FLEXIBLE ON TRANSACTION PRICES. IF YOU CAN DEVOTE THE MONDAY-TUESDAY TIME TO THE PROCESS, YOU MIGHT END UP WITH THE MONTH'S BEST DEALS.
Auto dealerships are sales-driven businesses, and they've all got monthly sales goals — always trying to beat last month or the same month last year, and often striving to reach an automaker’s total monthly sales target that earns them a big bonus if they succeed. As they come up against the last few days of the month, dealers get more nervous about reaching their targets and deal more aggressively on pricing.
Q: WHAT MAKES US BETTER THAN THE OTHER AUTO INFO SITES?
A: THREE UNIQUE STRENGTHS WHICH ARE MAJOR CONSUMER BENEFITS.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
HOW DO THOSE CUSTOMERS FEEL ABOUT US?
SAME-DAY EMAIL DELIVERY WEEKDAYS
Weekday orders received by 3:00PM Pacific time are sent the same day. Late Friday and weekend orders typically go out Monday. But Mr. Bragg will be working periodically throughout this weekend to email late Friday, Saturday and Sunday orders to customers who want to move aggressively in the last two days of January, the year's lowest sales month.
THERE SHOULD BE EXTRA NEGOTIATING LEVERAGE ON MONDAY, THE 30TH, WHEN SHOWROOMS WILL BE EMPTY AND DEALERS TEND TO BE MORE FLEXIBLE ON TRANSACTION PRICES. IF YOU CAN DEVOTE THE MONDAY-TUESDAY TIME TO THE PROCESS, YOU MIGHT END UP WITH THE MONTH'S BEST DEALS.
Auto dealerships are sales-driven businesses, and they've all got monthly sales goals — always trying to beat last month or the same month last year, and often striving to reach an automaker’s total monthly sales target that earns them a big bonus if they succeed. As they come up against the last few days of the month, dealers get more nervous about reaching their targets and deal more aggressively on pricing.
Q: WHAT MAKES US BETTER THAN THE OTHER AUTO INFO SITES?
A: THREE UNIQUE STRENGTHS WHICH ARE MAJOR CONSUMER BENEFITS.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
THERE SHOULD BE EXTRA NEGOTIATING LEVERAGE ON MONDAY, THE 30TH, WHEN SHOWROOMS WILL BE EMPTY AND DEALERS TEND TO BE MORE FLEXIBLE ON TRANSACTION PRICES. IF YOU CAN DEVOTE THE MONDAY-TUESDAY TIME TO THE PROCESS, YOU MIGHT END UP WITH THE MONTH'S BEST DEALS.
Auto dealerships are sales-driven businesses, and they've all got monthly sales goals — always trying to beat last month or the same month last year, and often striving to reach an automaker’s total monthly sales target that earns them a big bonus if they succeed. As they come up against the last few days of the month, dealers get more nervous about reaching their targets and deal more aggressively on pricing.
Q: WHAT MAKES US BETTER THAN THE OTHER AUTO INFO SITES?
A: THREE UNIQUE STRENGTHS WHICH ARE MAJOR CONSUMER BENEFITS.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
Q: WHAT MAKES US BETTER THAN THE OTHER AUTO INFO SITES?
A: THREE UNIQUE STRENGTHS WHICH ARE MAJOR CONSUMER BENEFITS.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
1. We are the only auto buying & leasing information service that lays out for you, step-by-detailed-step, exactly how to negotiate the best price available in your market, AND is also there to hold your hand as you go through the process. Got a question about anything we send you? Call us. Or about something a dealer said? Call us. Want us to go through the numbers on a lease before you sign it? Call us. That’s why we’re here.
Who are we? James Bragg, Fighting Chance founder and the country's leading automotive consumer advocate, who’s been focused on this subject for 19 years, and Greg Santucci, his 10-year assistant. There is no other automotive info service where you can talk to people with their level of knowledge and experience on buying and leasing new cars from the consumer’s point of view.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
2. We are also the only service that “lets the cat out of the bag” by revealing, for the first time anywhere, the best-kept secret in the new-car business: the hidden financial relationship between automakers and their dealers. These two pieces in the Fighting Chance package will expose a side of the car business no one has ever told you about:
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
That the way it was in the car business is not the way it is today.
That the "dealer invoice price” is a smokescreen for the truth.
That there’s a myriad of hidden ways dealers get big cash bonuses, many of which we describe to you.
Where that bonus money comes from, based on a secret arrangement automakers and dealers made over a decade ago.
That no other website will ever tell you this because they get all their revenue from automakers and dealers and don’t want to p**s off their sugar daddies.
And why this revelation makes negotiating using a "target price" based on a bogus assumption of "the dealer's real cost" a bone-stupid approach.
It took us over 18 years to uncover the whole truth. It was like peeling an onion, layer by layer, as each new piece of evidence was turned up. Many of the key facts came from the experiences reported by our customers. This is something that every savvy consumer should know. And it will make you question the value of the information and negotiating advice you’ve been getting from those other so-called “experts.”
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
— "What I've Learned About 'Below-The-Line' Dealer Cash Programs, Facts No One Else Is Telling You," and . . .
—"The Missing Link: The Top-Secret Fact The New-Car Business Has Been Hiding From Consumers For Over 15 Years, Finally Uncovered"
You will learn:
3. Our $39.95 information package also covers several other aspects of the car buying and leasing process that consumers ask about frequently — helpful guidance that you won't find elsewhere. Subjects included are:
Our “Big Picture” analyses of how sales have been going for the car or truck models on your shopping list (including, of course, a detailed pricing file showing the invoice and sticker prices for all trim levels).
"Will Your Vehicle's Value Drop Like A Rock?" —a piece on how well your vehicle holds its value vs. other similar vehicles.
“How To Avoid The Big Leasing Rip-Off.”
“Things To Consider About Placing a Factory Order.”
“Dealing With A Trade-In.”
“Should You Buy A Demo? At What Price?”
“The Crucial Financial Importance Of A Dealership’s Customer Satisfaction Rating.”
“What Some Companies Don’t Want You To Know About Product Quality (And Others Hope You’ll Learn About Theirs).”
“Smart Ways To Buy An Extended Warranty.”
“Have You Chosen A Crashworthy Vehicle?”
“Can You Get The Vehicle Configuration You Want?”
“Should You Buy Last Year’s Model?”
The latest edition of the bi-weekly CarDeals incentive report.
The package’s centerpiece, “How The Email/Fax Attack Can Get You The Best Deal, Saving You Time, Money and Aggravation,” outlining what to do and say each step of the way as you conduct a competitive bidding process from your home or office, including a sample letter about the car you want that you’d email or fax to dealerships that have agreed to participate. (In one of the first pieces we send, we tell you the best day or days in the month to start the process by contacting dealers to request competitive price proposals.)
(As examples of the quality of the information pieces in the package, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.)
You can almost think of the Fighting Chance package as a small book on car buying and leasing today that's more up-to-date than any book you'll find on the subject — one with pieces that you can read selectively, depending on the issues you'd like to know more about. And if you have any questions about any of the sections, you can call us and ask them.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
THAT COMPLETES A SUMMARY OF THE KEY ELEMENTS THAT MAKE FIGHTING CHANCE THE ONE NEW-CAR INFORMATION SERVICE THAT'S GENUINELY CONSUMER-FOCUSED. WE'RE THE ONLY ONE THAT GETS NO REVENUE FROM THE AUTO BUSINESS, SO WE CAN TELL YOU THE WHOLE TRUTH.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
_________________________________________________________________
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
THE BALANCE OF OUR JAM-PACKED HOME PAGE GOES INTO MUCH MORE DETAIL ABOUT OUR PACKAGE, WHAT WE DO, AND HOW WE CAN HELP YOU CONFIDENTLY TAKE CONTROL OF A PROCESS THAT MOST OF US HATE DOING.
OUR INFORMATION PACKAGE TEACHES YOU, IN STEP-BY-STEP DETAIL, EXACTLY HOW TO GET THE BEST PRICE AVAILABLE ON THE CAR YOU WANT IN THE MARKET YOU LIVE IN AT THE TIME YOU NEED OR WANT IT.
The cold, hard-core fact those other information sources will never tell you is that you are shopping for a commodity, that every new vehicle configured the way yours is has the identical price structure at every dealership for that brand. And that the way to get the best price on any commodity — sugar, soybeans, peanuts . . . . or new cars — is to make sellers compete on price to earn your business.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
You don't make offers to them. They make offers to you!
You don't even have a "target price" in mind because there are often dealers willing to sell for a lot less because of all the hidden, "below-the-line" ways dealers are compensated, ways that are not tied simply to the sale of your car. Dealers getting close to a five-or-six-figure bonus check in one of those programs often won't care how much they lose on some deals when there's a nice "pot-of-gold" at the end of the rainbow they're chasing.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
YOU'LL SEPARATE YOURSELF FROM THE COLONIES OF "PENGUINS"
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
Using the more personal Fighting Chance approach, you'll be a much more real prospect to dealers than the thousands of “penguins” that send them those email requests every week. (That's how those expensive "corporate" websites get much of their revenue. They only click you through to dealers who have agreed to pay them $25 or more for the referrals. And when a sale is made through a referral, they often get a $300 to $400 commission, which, of course, raises the price to the car buyer.)
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
CLICKING THROUGH FOR PRICE PROPOSALS FROM THOSE WEB SITES
MAYBE BEST OF ALL, YOU'LL NEVER WALK INTO
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
Whether you’re buying or leasing, our package will teach you exactly how to conduct an arms-length competitive bidding process aimed at getting the best price available — exactly what to say and do each step of the way.
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
A CAR STORE AGAIN TO NEGOTIATE THE PRICE
YOU'LL ALSO NEVER FEEL "OVERMATCHED" IN THE NEGOTIATION
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
Unlike any other auto web site, this one comes with two very knowledgeable "coaches" to talk to as you prepare for and go through the process: consumer advocate, author and founder James Bragg and his equally capable 10-year assistant, Greg Santucci.
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
PROCESS BECAUSE YOU'LL HAVE EXPERT BACK-UP SUPPORT: US
OUR TRUTH VS. OTHERS' BOGUS CLAIMS
You'll notice that our customers report their negotiated prices as x dollars over or under the total dealer invoice price, before subtracting in any cash incentives. By contrast, other "corporate" web sites inflate their reported results by using the full sticker price as the reference point! (Q: Who pays that today? A: Only the dunce who thinks the National Guard is an All-American football player.)
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
Some of those sites even include cash incentives in figuring their bogus "savings" claims, when in effect they reduce the dealer's cost by that amount because you must authorize the automaker to credit them to the dealer's account as part of your total payment. Isn't that called false, misleading advertising? Those sites must assume we all wear dunce caps.
WHAT'S OUR CREATOR'S PEDIGREE?
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
If you're wondering, "Who is James Bragg?", the founder and hands-on, day-to-day worker bee, click on "Why Choose Us" in the upper left column for a revealing "open letter" about his professional background, why he created Fighting Chance, his passion for finding and conveying truths that no one else is revealing, his feelings about car dealers, the two key elements that make this the most unique and valuable consumer information service about getting the best price on the new vehicle you want, and a brief listing of the major pieces in the package.
YOU'LL IMPROVE YOUR NEGOTIATING IQ DRAMATICALLY
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
In tough economic times like these, you want to be sure you get the most value for every dollar you spend, especially on the second most expensive purchase you make. Empowering you to do that confidently is our reason for being. You will control the process, emerging as a victor, not a victim.
Fighting Chance is the only car buying & leasing guide that teaches you, step-by-step, exactly how to negotiate in today's radically-changed marketplace, including the "below-the-line" ways automakers are structuring dealer incentives and other significant financial compensation.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
If your new-car negotiating plan is one other so-called "experts" (Consumer Reports and those "corporate" automotive web sites) advise, "Start with the dealer invoice price, subtract the holdback to get the 'real price' of the car, then walk into a show-room and bargain up from this 'real price," you will never end up with the best deal available, given the ways automakers motivate dealers with cash today.
If you follow the step-by-step instructions in our car buying guide, you'll negotiate the best price available without walking into a car store as dealers bid competitively to sell or lease you a new vehicle. Fact is, while one person is spending painful hours in a car store haggling "the best price," that same dealership is often in a competitive bidding process, proposing better prices to smarter, pain-free shoppers, none of whom have walked into that store.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
Best of all, you'll learn how to negotiate the price of a new vehicle the smart way for the rest of your life.
YOU'LL BE TALKING TO THE MOST SAVVY, EXPERIENCED COACHES IN THE GAME
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
This is the only new car buying guide that comes with "coaches" who have been there, done that, almost forever -- sage advisors to talk to as you go through the auto buying or leasing process. Got a question about something in our package or something a dealer said? Call us. Want to check the numbers before you sign a lease? Call us. (There's no such thing as a "silly question" here. We've been doing this every working day for years, but you do it only every few years, if you're lucky. We understand that.)
Founder and "Head Coach" James Bragg has logged over 19 years and 60,000 working hours on this one subject and may be the country's most knowledgeable consumer advocate on new-car buying and leasing. (As he frequently says, "I've been a serious student of this subject since before the Dead Sea got sick, and I learn a little more every day.") Random house sold 65,000 copies of his book, "Car Buyers And Leasers Negotiating Bible." (Check Amazon to see readers' sparkling reviews.) As examples of the quality of the information pieces he provides, click on "Leasing 101" and "Test Driving 101" in the "free advice" section of the navigation bar to the left.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
Greg Santucci, his 10+ year assistant, has been around him so long that he sounds like his boss on the phone. He can answer just about any question, and he's a real "car guy" (which James can't claim to be).
HOW DOES OUR INFORMATION AND NEGOTIATING ADVICE
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
STACK UP AGAINST THAT OF THOSE "CORPORATE" AUTO WEBSITES?
For a detailed, fact-based analysis of the difference between Fighting Chance and those big corporate automotive web sites you've visited, we urge you to click on "Reality 101: The True Value Of Those Big Auto Pricing Websites" in the left margin. You'll find it an eye-opening revelation of the "true value" of the free information and negotiating advice you'll find at TrueCar.com, Edmunds.com and those other so-called "car buying expert" sites. You'll learn whose side they're really on.
They are dependent on all that auto company advertising that gets thrown in your face and the referral commissions they get from those "click throughs" for dealer quotes. Telling you "the whole truth" would jeopardize that critical income and profit stream. They know who's buttering their bread, and it's not you. (In business, that's called ""a conflict of interest.") In stark contrast, the only revenue we get is from you, so we're on your side. (You will never see automaker advertising or "click through for dealer quote" requests here.)
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
That makes us the real consumer advocate, the only one that can tell you how the retail car business really works today, how that impacts your negotiating strategy, and why the advice on those"corporate" websites is great for theirs and dealers’ bottom lines, but dangerous to yours.
HAS THE MEDIA NOTICED THIS LITTLE INFORMATION BOUTIQUE?
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
Over the years Fighting Chance has been featured in articles in Smart Money, Forbes, Business Week, Woman's Day, USA Today, Bottom Line Personal, Road Track and Reader's Digest, as well as on public radio's "Marketplace" (where Mr. Bragg was a regular contributor before he got too busy with customers) and "Morning Edition." In Los Angeles Magazine's August '09 "Best Of LA" issue, the Fighting Chance information package was #22 on its annual "101 of Our Favorite Things" list.
SPECIAL MESSAGE TO PREVIOUS CUSTOMERS
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
The Fighting Chance package is always changing to reflect new knowledge and the best ways to deal with the changing realities in the retail car business. Sometimes the changes are dramatic. (The method for getting competitive bids differs substantially from the arms-length "fax attack" process we recommended just a few years ago.) At other times the changes are incremental, but represent worthwhile improvements. (The suggested wording in the note you'll send dealers gets fine-tuned often.) The package you'd receive today will typically include several insightful changes compared to the one you ordered years ago.
As one customer put it,
"Negotiating without the Fighting Chance car buying guide and leasing
information package is like going to the beach without sunblock:
You're gonna get burned. If you're shopping for a new car, ordering
this package is the biggest no-brainer in the history of mankind."
Quick Links
What's In The Package | Our Finest Testimonial
Links to Our Other Pages
What's In The Fighting Chance Package?
Ask yourself this obvious question: With all the "free" automotive information on the Internet, why have 118,181 new-car shoppers paid $39.95 for the Fighting Chance car buying guide and auto leasing information package?
Here's the answer those 118,181 customers give: "The five elements of this unique package empowered me to negotiate with levels of knowledge and self-confidence I'd never develop from knowing just the dealer invoice price. Considering the price of new cars today, it's the best $39.95 I've ever spent because it's taught me how to buy or lease a new car the smart way for the rest of my life. I'll never walk into a car store again to negotiate the price."
Fighting Chance isn't just the most comprehensive information package you'll find, it's a step-by-step plan for using that information most effectively. Perhaps most important, you'll be able to do all your negotiating using our "Email/Fax Attack" competitive bidding process, without going anywhere near a car store!
We concluded a long time ago that only a fool would actually walk into a car store to negotiate the price of a car. Most customers tell us the "Email/Fax Attack" information alone is worth the price of the entire package because it teaches them how to buy a new car the smart way for the rest of their lives. (To read what customers have said about their experiences using our information package, see our Testimonials.)
Here's what you'll get in the package that 118,181
consumers have used to negotiate
from a position of strength:
|
1. The complete pricing data for the vehicles you're considering, showing the suggested retail "sticker" price (MSRP) and the dealer invoice price for each model you order, including all trim levels and optional equipment. Click here for current list of model pricing available. To see a representative sample vehicle pricing file (not a current file) in pdf format, click here.
2. The Fighting Chance "Big Picture" analysis of how the manufacturer(s) and the specific model(s) you're interested in have been doing in the market, updated about every two months. Are your vehicle's sales up or down or sideways? Does the average dealer sell two or twenty two each month? For most popular vehicles, these two-to-eight page summaries also include the actual transaction prices (in relation to dealer invoice, but before subtracting any cash incentives) reported by Fighting Chance customers across the country. (Simply having the dealer invoice price tells you nothing. For some vehicles, $2,000 over invoice would be a terrific price; for others, $100 over invoice would be a terrible deal.) We also include the current information on holdback, additional profit that most (but not all) manufacturers build into the invoice price, then return later to the dealer. To see a representative sample "Big Picture" analysis (not a current file) in pdf format, click here.
3. The latest issue of CarDeals, a bi-weekly report with the most complete listing available of current national cash incentive programs, both consumer rebate offers and any traditional factory-to-dealer cash incentives that have been reported. You'll see the offers on all vehicles, not just what may or may not be there for the one(s) you're shopping. CarDeals typically lists about twice as many offers as the Incentive Watch column in Automotive News, the industry's weekly trade paper. To see a representative sample of the bi-weekly CarDeals incentive report (not a current edition) in pdf format, click here.
4. The remaining "guts" of the package is a series of pieces that you can think of as a booklet on most of the key considerations involved in the process of new-vehicle shopping.
Customers may call our customer service number and ask any questions of author/founder James Bragg or his long-term assistant, Greg Santucci. Bragg started this business because the world had become increasingly automated, voice-mailed, digitized and impersonal, and he felt there was room for a consumer advocacy business that provided a knowledgeable real person that you could talk to. (Have you tried to talk to a real person recently about your phone bill?) For example, if you're leasing, we'll take out a calculator and go through the numbers with you on the phone, look up residual values in the current edition of the Automotive Lease Guide to be sure no one's trying to low-ball you, and tell you what we think before you sign the lease document. If your purchase gets postponed, you may also call to ask for updated information on incentive programs or price changes on your vehicle(s). And if you have any questions about the information we send you, we'd be happy to answer them. (How many products or services can you buy and also get access to perhaps the most knowledgeable consumer advocate on the subject, plus the benefit of the cumulative experience of 118,181 other new-car shoppers?) THE COST OF THIS UNIQUE PACKAGE?$39.95 (Includes all the information you need on any one vehicle.)Additional vehicles: $15.00 each. (More than half of our customers add one or more additional vehicles as "fall-back" alternatives. This could become a small, but wise $15.00 decision if you find it difficult to deal on your first choice.)Considering the substantial cost of the new vehicle you're about to buy or lease, isn't this a relatively small price to pay for the comprehensive Fighting Chance information package?Click here for complete pricing and ordering details, including a secure, encrypted order form you can e-mail to us or print, fill out and fax to us. If you'd prefer to place a phone order, or if you have questions that aren't answered on our web site, you may call our order desk at 1-800-288-1134 between 9:00AM and 4:00PM Pacific time, Monday through Friday. (We don't work on weekends.) Click here for current list of model pricing available. Important Note: This is a service for NEW VEHICLES ONLY. We have no information on used vehicles. Also, we have NO CANADIAN PRICING DATA. (For Canadian pricing, visit carcostcanada.com) Does our information package work?For a sampling of customer feedback, click on the "Customer Testimonials" link at the bottom of this page.Our finest testimonial actually came from new-car dealers:On May 22, 1994 the San Jose Mercury-News published a great article on how to buy a car the smart way, quoting us liberally - including our line, "One reason God gave you feet was to walk away from car salesmen". The article rated the major information services for new-car shoppers and gave Fighting Chance the highest score. The next day all the dealers in the market pulled their advertising, and they boycotted the paper for a full month. That one article cost the Mercury-News over $1,000,000 in advertising revenue, a sad commentary on the high price of editorial integrity in the media. A tough economic blow for that paper, but we were honored. When the dealers reacted that vehemently to what we were doing, we knew we were doing something right. Links to Our Other PagesTo learn more about us, click on the links below.
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