OUT OF THE BAG”
|How The Auto Industry “Redesigned” The
Dealer Invoice Price When The Internet Arrived
We’re sending a FREE PDF VERSION (Adobe Acrobat Reader) with each order for the Fighting Chance information package.
Anyone reading this who prefers an EBOOK VERSION can purchase and download one from my publisher at: mybookorders. It's available at Amazon, Barnes & Noble, Apple's iBookstore and other places, but I hope you’ll give my small publisher the business.
This book will open your eyes, finally, to the hidden truth about the "Dealer Invoice." For a look at what’s in it, check out the Preface and the Table of Contents below.
Automakers redesign their vehicles from the ground up about every five years. They shine their headlights brightly on those new-and-improved beauties to spread the word to every nook and cranny in America.
By contrast, there have been no headlights cast on the jaw-dropping, game-changing “total redesign from the ground up” of the automaker-dealer financial relationship that began in the mid-1990s.
This book is the stand-in for those headlights that went AWOL about that seismic shift in the way dealers are compensated. It’s also a critique of those popular new car pricing websites that should have known and revealed this to you, but haven’t.
It’s about why and how that “redesign” was done and the way it changes what you should do to shop smart for a new car.
It’s the truth, the whole truth and nothing but the truth. It’s backed by fact-after-fact-after-fact. And this is the only place you’ll learn it.
It’s possible that none of those big “corporate” auto info websites knows the cold, hard facts in this book. If they did, they wouldn’t share that information with you because: (a) it exposes the “dealer cost” numbers they give you as misleading, at best, or dead-wrong; (b) it makes their “target-price”-based negotiating advice bone-stupid for consumers who want the best price available; and (c) it would dry up their revenue stream by alienating its sources – automakers and their dealers.
If they don’t know the whole truth, shame on them for not understanding the core fact of the marketplace they deal with daily and interpret for you and me. If they do know that truth, shame on them for pretending to be something they aren’t – consumer-friendly.
This little book should make you want to ignore everything they’ve ever told you about the smart way to buy a new car.
TABLE OF CONTENTS
1. WHY I WROTE THIS BOOK.
No one was telling consumers the truth. Somebody had to. After spending 15 years uncovering it, I felt that if I didn't write it, no one would.
2. HONEST ABE WAS WRONG.
You can fool all of the people all of the time.
3. GEORGE WILL WAS RIGHT.
How we get conned into believing everything we’re told when we send our common sense on an extended vacation.
4. WHAT IF THE STORE WERE OURS?
Probing how you and I would act if our skins were in the game.
5. MY VINE HAS 120,000 GRAPES.
How my customers’ transaction reports cast serious doubt on what we’re being told by those big “corporate” new car pricing websites.
6. THE WAY IT IS . . . IS NOT THE WAY IT WAS.
How the assumptions and claims those websites are still making about “dealer incentives” are so ancient and out-of-touch with today’s reality they should be wearing bell bottoms in the Smithsonian.
7. ”LOOSE LIPS SINK SHIPS.”
The incredible wealth of “inside information” my customers pick up from dealer personnel during the purchase process paints a revealing, behind-the-scenes picture that points to just one conclusion.
8. HIDING. (IN PLAIN SIGHT.)
Sometimes the answer to a puzzling question is right under your nose. It took 15 years to get a good sniff. But when I did, I was on that scent like a mad dog chasing a wounded squirrel.
How a few old books, some archeological number-digging and a little “cold-case” analysis revealed the long-and-winding trail of truth that had been hidden for over 15 years.
10. AS USUAL, MONEY RULES.
Why those big auto pricing websites (e.g., Kelley Blue Book, Edmunds, TrueCar, etc.) that get millions of visitors a month haven’t enlightened you on this subject. (It’s not rocket science, friends and neighbors.) And how even the country’s most respected consumer information organization seems to have been asleep at the switch.
11. THE DEALER IS NOT YOUR ENEMY.
The bum rap new-car dealers get today. How and why they’ve improved their customer-care act dramatically in the last decade, and why you should consider a little “attitude adjustment” and cut them some slack.
12. THE CARDS HAVE BEEN DEALT.
The deck’s been shuffled and the “truth cards” are in your hand. It’s time to review what you’ve learned and what you should do with this knowledge the next time you’re new-car shopping — including what your objective should be, and the best way to achieve it.
The facts revealed in this little book could benefit every new-car shopper. I’m just the little family farmer planting the seeds. To grow this forest of truth, these seedlings must be planted more broadly.
After reading this bombshell of a book, you will probably wonder how you ever fell for the “boomfog” you’ve been told for so many years by all those auto websites and Consumer Reports. I promise the book won't bore you, and I hope you’ll encourage your friends and relatives to read it to learn the whole truth about the retail car business today.
Copyright & copy; 2014 Fighting Chance
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